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Kate Holub
Kate Holub

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Feb 23

TAM, SAM, SOM: Four Takeaways from Doing the Market Research

Devil in Detail Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) are three key metrics every startup operates in their pitch deck. However, many startups seem to simply display these as 3 figures: TAM - a ridiculously large sum (often tens or hundreds of billions of dollars); SAM…

Tam

5 min read

TAM, SAM, SOM: Four Takeaways from Doing the Market Research
TAM, SAM, SOM: Four Takeaways from Doing the Market Research

Feb 2

Customer Communication Best Practices

The three pillars of a tech startup are customer communication, programming, and the founders’ health. We may add a few more pillars for larger products. But for starters, communication is pivotal. In this story, I’ll explain how to have meaningful communications with your users. Tune in… Ask the Right Questions Idea validation starts with…

Startup

4 min read

Customer Communication Best Practices
Customer Communication Best Practices
Kate Holub

Kate Holub

Founder of transformational AI & NLP platform. Life is good — let’s look on the bright side. Ph.D. in IT, among other things.

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